Wolf or Shepherd?

At the brink of a new century in which less is more has a bio-political connotation, paradigm shifts will dramatically alter the boundaries and limits of social, economical and media-landscapes and therefore the discourse on the opportunities and the responsibilities of the designers involved has become exceptionally urgent. It is obvious that tomorrows design-problematique demands an integral and responsible approach. No longer can the role of the designer be limited to obeying the rules of functionality and aesthetics. Although the impact of the latest rapidly evolving developments in media-usage cannot be measured in full effect yet, we now have reached a state where the best of both of social and mobile is being combined, enabling anyone to operate on a global scale, from the comfortable setting of our personal phone. New applications are being put on the market every day and new functionalities of usage are being discovered by users as well. Everyone has become a photographer, a video-artist/journalist, editor , news/content-caster and a graphic-designer.

The professional designer (or design instructor) has two options during this media-avalanche. The first is to join the masses, but maintain some leverage. This implies that the level of involvement in the new media-landscape is more or less the same as the large group of participants, but the trained eye of the professional will spot strengths and weaknesses sooner than the masses and could therefore take a leading role within this community. This person will adapt to new developments very quickly and could gain momentum by riding on the front-end of this wave. Authority will be generated by knowledge of the present, and therefore has to be maintained carefully. We will call him/her the Shepherd. 

The second role the professional could assume is that of the outsider. Standing firm in the midst of the storm, keeping a strong believe in concepts and originality. Is much more theoretical based and chooses types-of-media as they seem appropriate for the process. Will stick to outdated systems and analogue techniques if necessary. Claims that quality will always have a market (and is probably right), but misses large scale connection with the public. Will behave very critical towards the revolution, but does not theoretically oppose to the development of new media-systems. We will call this type the Wolf.

Note that both types have abandoned the notion of objective media-design. Designing without a clear and well profiled opinion on the urgent global matters is a violent and destructive act. To look or not to look is a political matter.

Miss Manhattan

“The most perfect, most versatile, most famous of American models, whose face and figure have inspired thousands of modern masterpieces of sculpture and painting.”

At the turn of the 19th century, the socialite Audrey Munson, known also as Miss Manhattan, was the muse of many and the most sought after model of all New York, becoming a ubiquitous figure on canvas, tapestries and stone. Still, her likeness graces many corners of Manhattan: from the Pulitzer fountain to the Civic Fame statue atop the Manhattan Municipal building, the city’s largest sculpted figure after the Statue of Liberty.

Civic Fame building, NYC

Her fame and popularity had grown so vast that during the 1915 Panama Pacific International Exhibition, it was her image that was cast onto nearly every work shown.

In 1915, Audrey moved to New York to California to extend her career into the brand new film industry and boarded at the house of a doctor. His wife sent Audrey away when she began to suspect that the doctor had fallen in love with her. When his wife was found murdered not long later, the doctor was convicted of murder in the first degree. He hung himself before they could take him to the electric chair.

SStill from the silent film, Inspiration

After the scandal, her reputation was destroyed and her career fell flat prompting the downwards spiral into which she would descend. She blamed “powerful forces” for the disintegration of her career, and fabricated an engagement to a certain Joseph J. Stevenson. When, according to her, the non-existent Stevenson broke off their betrothal, she ingested a solution of mercury to try and end her life.

Melvin Memorial, Massachussets

Although she recovered from her suicide attempt, her mental health would continue to deteriorate and she was placed in a mental ward at 39. Here, she would reside for the next sixty-five years, and pass away in 1996 at the age of 105.

Pulitzer Fountain, NYC

The Tranquilizer

JUST CALL ME DAD

Benjamin Rush is often referred to as “the father of American psychiatry,” and indeed his portrait still adorns the seal of the American Psychiatric Association. In 1965, the APA placed a bronze plaque by his grave at Christ Church Cemetery in Philadelphia, affirming and consecrating his paternity.

Rush’s seminal opus, Medical Inquiries and Observations, Upon the Diseases of the Mind nowreads like a primer for psychological torture. Suggested punishments for the misbehavior of mentally ill patients include tranquilization through the imposition of physical restraints; food modification or deprivation; cold water treatments; and prolonged shower baths.

“If all these modes of punishment should fail of their intended effects, it will be proper to resort to fear of death.”

Other fears also come in handy, as well as an acute sense of shame, though Rush asserts that because of some neurological process he fails to specify, the patient will have erased all memory of such fears, once returned to mental health. Also, we should note Rush’s deft distancing from the brutal exercise of the whip; clearly he prefers other more refined techniques.

FROM CHAPTER VI, TREATMENTS

In many cases, the line between punishments and treatments is quite flexible within the medical philosophy of Dr. Rush. Thus the tranquilizer performs a highly useful secondary role in facilitating the application of other treatments:

“The tranquilizer [chair] has several advantages over the strait waistcoat or madshirt. It opposes the impetus of the blood towards the brain, it lessens muscular action every where, it reduces the force and frequency of the pulse, it favours the application of cold water and ice to the head, and warm water to the feet, both of which I shall say are excellent remedies in this disease; it enables the physician to feel the pulse and to bleed without any trouble, or altering the erect position of the patient’s body; and lastly, it relieves him, by means of a close stool, half filled with water, over which he constantly sits, from the foetor and filth of his alvine evacuations.”

On the website of the Pennsylvania Hospital, the tranquilizer is described as “doing neither harm nor good.” The statement is made without reference to any supporting documentation or testimonials from patients or doctors:

Though Rush mentions in his book that a fully functioning tranquilizer was used by the hospital at the time of publication (1812), I have been unable to confirm its present existence as a physical object; a copy of an engraving endorsed by Rush as accurate appears on the website for the U.S. National Library of Medicine:

A small scale model of the chair on display at the Mütter Medical Museum, also in Philadelphia, shows a rather different device (purple gloves belong to Mütter curator Anna Dhody):

DISPLAY MODIFICATION

Of particular note is the absence of the “close stool”; and the innovation, apparently devised by the model maker, of the blinders. With this modification in place, the patient can neither move his head nor bear visual witness to anything happening within his environs.

It is possible that the design change was introduced by the model maker simply to make the head structure more durable, yet whatever the explanation, the modification is remarkably prescient in anticipating a key attribute of contemporary psychological torture as developed by the CIA since the 1950s: the merging of corporeal restraint with sensory deprivation and/or perceptual disorientation.

NO TOUCH TORTURE

Interestingly, the two most recent recipients of the APA’s Benjamin Rush award, together with the titles of their lectures, are:

2008

Mark S. Micale, Ph.D., Associate Professor, History of Science and Medicine at the University of Illinois, Urbana-Champaign.Psychological Trauma and the Lessons of History.

2011

Andrea Tone, Ph.D., Professor and Canada Research Chair in the Social History of Medicine, McGill University. Spies and Lies: Cold War Psychiatry and the CIA.